Iran is the second largest country in MENA region and the rate of urbanization is over to 70% of total population. This makes the FMCG sector a big growing sector of Iran economy which has been dominated by local brands.
Since the nature of consumer market is required to implement a range of market studies and marketing campaigns. RGC provides a range of services including market research, marketing plan, product test, brand image measurement and management.
RISENGROUP offers a wide range of services as listed below:
• Comprehensive market study in food and beverage sectors including 16 segments of F&B
• Market study in Home appliance sector
• Market study in sector of electronic products
• Business plan for beverage products
• Business plan for label brand
• Brand name and slogan creation for FMCG brands
• Mystery shopping
• Evaluation of global and regional F&B brands and preparation of business proposal for partnership
• Product test in F&B products
• Image study and market positioning
• Retail audit and market share measurement for F&B, home care and personal care products