With annual demand of more than 1.5 million vehicles, Iran accounts for the largest automotive market in the Middle East and North Africa. Given its growth over the past decade, it has become one of the emerging markets within the global automotive industry.
RISEN GROUP has conducted several projects with international cars makers and local assemblers in Iran.
• Market study, demand analysis and market segmentation of passenger cars
• Market study, demand analysis and market segmentation of commercial cars, specifically light trucks, trucks and tractors
• Market study about spare parts and components and lubricant
• Static/Dynamic Clinic research for different types of vehicle: Passenger, SUV, Pick up, Light truck, Trucks
• Concept clinic and focus groups
• Business plan and market study for CBU cars
• Business plan for car manufacturing plant/new product development
• Business negotiations and documentation for receiving distributorship/dealership
• Market/Product strategy
• Market intelligence
• Measurement of customer satisfaction index
• Marketing plan
• Launch campaign